ILLUMINATE! was the major art space and event sponsored this year at the Indiana State Fair. The fairgrounds sponsored this event in previous years but now required their own signage. I wanted to create engaging and visually interesting informational signs that also matched the branding. Since the art was supposed to be primarily viewed after sundown, I chose to design a starry background using the graphics included in the original logo. The design aesthetic that I created was used for all signage in the surrounding area.
